Released on: December 18, 2007, 8:59 am

Press Release Author: Wildfire PR / dotMailer

Industry: Marketing

Press Release Summary: dotMailer launches social network bookmarks to extend email
reach

Press Release Body: 17th December 2007, London: Marketers can now harness the power
of social networks to help email campaigns go viral and acquire new subscribers with
the launch of a new marketing tool. dotMailer (www.dotmailer.co.uk), a UK-based,
industry-leading provider of email marketing solutions, has added social network
bookmarking links to its email marketing system to allow marketers to take advantage
of the Web 2.0 boom. Every email sent using dotMailer can now include links to the
bookmarking facility on a range of social networks and sharing websites such as
Facebook, Digg, Reddit, del.icio.us and StumbleUpon.
With 78% of the UK online population using social networks, the highest in Europe,
marketers are looking for ways to take advantage of this new genre. This new tool
allows them to integrate Web 2.0 into their online campaigns in a way that hands the
control to their customers, making it simple for any recipient to share an email
with their friends directly through their social network - extending the reach of
marketing messages. This gives dotMailer clients the ability to put in place and
track links from email messages to social networks and in doing so, enhance the
viral nature of this marketing genre.
The data from these links is then easily fed into the dotMailer reporting suite -
allowing marketers to track links clicked in real-time, as well as the number of
users that viewed the published information, allowing thorough analysis of how the
viral element is working. The links themselves are easily added to any email message
using dotMailer's simple and intuitive template editing system which then
automatically includes all the tracking tools.
The social network tool will also help marketers achieve another key challenge - the
acquisition of new email addresses for their marketing database. By capturing
recipients they have the opportunity to gain valuable new prospects who have a
shared interest with their existing subscriber base. Including a 'sign-up' link in
the message means that anyone who sees the email on a social network can then
subscribe - adding valuable new recipients to the list. This is also a useful
strategy for seeding a viral marketing campaign - another marketing tactic where
email marketing, with these tools enabled, can play a big role.
Tink Taylor, dotMailer's Business Development Director and a member of the Direct
Marketing Association's Email Marketing Council, commented:
"Email marketers are already having to deal with increasingly crowded email inboxes
and are now also facing further competition from the messaging facilities on social
networks. This tool allows our clients to bridge the gap. It puts the recipient in
control of what they do with the information they receive and lays the challenge
firmly at the feet of the email marketer as viral marketing relies on having a
powerful message that people want to share. This new tool allows senders to analyse
how well their message is being picked up and provides unprecedented visibility into
how a message is transmitted across the most popular social networks. "
"The growth of social networking means that marketers need to make sure they take
advantage and tap into this wave of popularity. Email is the perfect vehicle to do
this in a way that isn't intrusive and allows a viral element to be shared amongst
friends quickly and easily, providing a way in for brands to promote themselves on
these websites without the message becoming forced," concludes Tink Taylor.
Ends


Notes to Editors

About dotMailer
dotMailer is a UK-based, industry-leading provider of email marketing solutions,
backed up by a dedicated client services team to help customers get the most from
their investment in email marketing programmes. The dotMailer permission-based email
marketing system allows users to create or edit high-impact HTML emails and manage
all aspects of their email campaigns from the desktop via a secure web interface.
dotMailer offers the industry's most powerful campaign measurement tools, including
conversion and ROI tracking. dotMailer is a division of Ellipsis Media, a web
design and development company.

For media information, please contact:
Danny Whatmough
Wildfire PR
Tel: +44 20 8339 4426
Email: dannyw@wildfirepr.co.uk




Web Site: http://www.dotmailer.co.uk

Contact Details: For media information, please contact:
Danny Whatmough
Wildfire PR
Tel: +44 20 8339 4426
Email: dannyw@wildfirepr.co.uk